What is Email Marketing, anyway?

  • It’s a conversation.
    Promote your products. Sell your services. Tell a story. Connect with your audience.
  • All through email.
    Marketing emails serve as one-to-many communication from an organization to a mailing list of customers, prospects, or partners.
  • It’s one of the most cost-effective digital marketing techniques to reach, engage, and retain customers.
  • No other marketing channel gets you so up-close and personal with your customers. With an ROI of 42:1, the real question is, how can you make email marketing work for you?
  • Of course, that requires that you send the correct email to the right people at the right time. Working with email marketing services can help you send effective email campaigns and ensure successful email delivery.
  • Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits.
  • Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.


Test before you send

A/B testing of subject lines, calls-to-action, personalization, email copy, images, or messages ensure your email content is as effective as it can be before you send it.

Flexible design

You can send plain text, graphics or attach files - whichever suits your message best. A choice of design options gives you scope to convey your business branding.

Personalization and Segmentation

With email marketing, you can personalize messages. You can also segment your marketing list so that your customers receive messages from you that they are interested in - this will help boost their engagement with you.


It's easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand.

Cost - effective

Email marketing costs can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.


Email marketing can be used to reach large audiences or smaller targeted lists.


You can evaluate the success of a campaign by using web analytics software. You can quickly test different copies, subject lines and designs to see which is most effective. This allows you to optimize future campaigns.

Real-time marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchases or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Conversions and increased sales

If you have a new promotion, people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction, and encourage future purchases.

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Importance of Email Marketing

  • Among marketing channels, email marketing yields the highest return on investment (ROI) for the past 10 years.
  • It also has the highest conversion rate (66%) for purchases made in response to promotional messages.
  • For every dollar spent on email marketing, you can earn up to $44, with almost 4.3% of shoppers buying from these campaigns.
  • Plus, compared with social media, email is deemed 40 times more effective in acquiring new customers. You’re also more likely to get click-throughs from email marketing than tweets.

Get better results out of your email marketing campaigns by using these tips

Track your key performance metrics regularly. Experiment with tactics to see which ones work, and continually improve them.

Use email marketing software with performance optimization and analytics features. This allows you to make data-backed adjustments to your campaigns.

Improve your brand awareness by considering these tips when sending emails.

  • Always insert your logo and company name to increase brand recall and association.
  • Make your messages memorable and unique.
  • Maintain consistent branding throughout your emails to increase recognition and attract customers.

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