Client Profile
- Industry: Online Education
- Scale: Offering 200 courses to 500,000 free users.
- Primary Objective: To sell paid courses by sending highly targeted emails.
Executive Summary
Sending the same email to everyone fails. Therefore, an online school changed its email plan. They started sending targeted messages. As a result, they got more users to buy paid courses.
The Challenge: Ignored Emails
First, the school sent mass emails to all students at once. However, the emails lacked personal details. Because of this, students ignored them. For example, an art student did not care about a math class. Consequently, open rates dropped below 8%. Ultimately, the school failed to sell enough paid courses.
The Solution: Smart Email Plans
- Smart Groups: First, we split the massive list into small groups. Thus, we grouped users based on what they studied.
- Auto Emails: Second, we set up auto emails. If a student looked at a coding class, the system sent them a coding email.
- Custom Text: Finally, we added dynamic text. Therefore, every email greeted the student by their first name.
The Impact: Huge Sales Boost
Most importantly, the custom emails grabbed attention immediately.
- Better Open Rates: First, email open rates jumped by over 20%.
- More Leads: Furthermore, the school got 15% more high-quality sales leads.
- Higher Sales: Ultimately, the targeted emails drove a 22% rise in paid class sales.
