Client Profile
- Industry: Travel & Hospitality
- Scale: Booking trips in over 50 countries.
- Primary Objective: To get more clicks on holiday ads and show clear pictures of hotels.
Executive Summary
Plain texts look boring. Therefore, a large travel company changed its mobile ads. They started using Rich Communication Services (RCS). As a result, they got far more clicks on their holiday deals.
The Challenge: Boring Text Ads
First, the company noticed a big problem. Plain text ads simply did not work well. Furthermore, they could only use 160 characters. Because of this, they could not show beautiful pictures of their resorts. Consequently, people ignored the boring texts. Ultimately, the marketing team needed a better way to show off their trips.
The Solution: Upgrading to Rich Media
To fix this, we moved their ads to RCS Messaging.
- Beautiful Pictures: First, we built ads with large, swiping image galleries. Thus, buyers could see the exact resorts.
- Easy Buttons: Second, we added clear buttons. For example, users could tap “Book Now” right inside the text.
- Trusted Brand: Finally, we added their official logo. As a result, the messages looked safe and professional.
The Impact: Big Sales Growth
Most importantly, the new visual ads worked perfectly.
- Huge Clicks: First, the new ads got 45% more clicks than the old text messages.
- More Bookings: Furthermore, the beautiful photos drove 20% more total sales.
- Better Data: Ultimately, the team tracked exactly who tapped on each picture.
