- Getting an unsolicited text message can be annoying — and threatening. When a business sends a message, it’s often from a random number, so it’s hard for recipients to know whether they can trust it.
- And even then, it’s not difficult for criminals to spoof a sender identity on a text message, which makes SMS an attractive channel for bad actors.
- Their messages can include links to sites that steal authorization credentials or personal information, a form of phishing that some people call smishing (but we’re not going to, because what an awful word).
- It was only a matter of time before someone came up with a way to instill trust in businesses’ outgoing messages, and that someone is Google.
- Verified SMS is a new service that adds sender verification and branding to business SMS messages so recipients can trust incoming messages at a glance.
