What is A2P Messaging?

  • A2P messaging is the process of sending messages from an application to a mobile user.
  • A2P SMS messaging is also called enterprise or professional SMS.
  • Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts.
  • In all the cases, communication is initiated from a business application and not an individual’s mobile phone, as with P2P SMS.

Key Marketing Benefits of A2P Messaging

A2P streamlines appointments

  • Business owners use A2P marketing to send out appointment reminders to clients in mere seconds. A2P automates this entire process, so there’s little human intervention. The result? People receive information about upcoming appointments in a speedy timeframe without any of the fuss.
  • Users can customize A2P messages, so recipients receive personalized details about an upcoming booking directly on their smartphone – the appointment type, the time of appointment, etc.

A2P is Cost effective

  • Marketing a business can be expensive. Investing in A2P however, will provide brands with a return on their investment. Not only will they save on mail costs with this technology, but they also won’t have to deal with postal delays and letters going missing.
  • It’s safe to say that A2P is a cost-effective marketing channel that brands can incorporate into their business for growth and engagement.

A2P delivers messages fast

  • Another benefit of A2P marketing is the speed by which marketers can deliver important messages to clients and customers. Research shows that 90 percent of people read text messages in the first three minutes of receipt. Emails, on the other hand, linger in inboxes for much longer. Regular mail takes even longer to reach people.
  • Brands will have a lot less scope to get their message across of course. But this is a good thing. Marketers might have more space to include information in mail and email, but A2P messages are clear and concise. As a result, marketers can convey valuable information quickly.
  • “SMS is precise and to the point. When you only have 160 characters to work with, you learn how to become economical with words,” says Venture Beat.

A2P is more effective than email

  • For years, companies have used email to send important messages to their customers. Emails have a notoriously low open rate, and most messages end up in the Trash folder. SMS messages are entirely different. Research shows that texts have a 98 percent open rate – compared to around a 20 percent available rate for email. That’s a huge difference.
  • Why is there such a discrepancy? Well, people are less likely to ignore text messages. The majority of texts come from friends and family, while most emails come from companies trying to sell things. If marketers use A2P, they could reach customers who no longer engage with emails.

How does A2P messaging work?

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